Welcome to our world

We're on a mission to redefine everyday luxury

Designed for the ones building their lives with intention, the ones showing up for their goals, their work, and the life they’re creating, Grove & Vae was founded with a simple vision: to create elevated jewellery that feels just as natural on your morning coffee run as it does at dinner with friends.

Meet the Founder

I was frustrated by the gap between fast-fashion jewellery that doesn’t last and luxury pieces that feel out of reach and so Grove & Vae was created to offer something in between; timeless demi-fine jewellery designed for everyday wear.

I wanted to design jewellery that felt effortless but elevated, pieces that could be worn from morning meetings to evening plans without ever feeling out of place.

Not jewellery saved only for special occasions. Jewellery that moves with you through everyday moments.

Grove & Vae designs are made to be part of that rhythm, timeless pieces that become part of your daily uniform.

My hope is that you love these pieces as much as I loved designing them.

Our Journey So Far

The Birth of Grove & Vae

Grove & Vae launches with a vision to create timeless demi-fine jewellery designed for everyday wear, pieces that feel effortless, elevated, and made to move with you through daily life.

The 12 Days of Grove & Vae Jewellery Advent Calendar

We launched our very first jewellery advent calendar, introducing a new way for our community to experience Grove & Vae during the festive season. The launch quickly became a standout moment, cementing our place as an emerging brand to watch and also led to Grove & Vae being nominated for Emerging Jewellery Brand of the Year by Retail Jeweller.

Gold ring with 'Grove and Vae' branding on a white background
Industry Recognition

We were featured in WhoWhatWear as one of the “Black-owned British fashion brands to support now and forever.” A milestone moment that introduced the brand to a wider fashion audience.

Gold jewelry set including necklace and bracelet on a textured surface with 'Verona Collection' branding.
Expanding Our Signature Pieces

Building on the success of our bestselling Verona Gold Figaro T-Bar Necklace, we expanded the collection to include three new bracelet designs, continuing to develop timeless pieces designed for layering and everyday wear.

4 Years, 4 Charms & A John Lewis Pop-Up

To celebrate four years of the brand, we released a special collection of four meaningful charms, each symbolising a year of growth and the journey so far.

This year also marked another exciting milestone: our first-ever 7-day pop-up at John Lewis Westfield Stratford, bringing Grove & Vae into a physical retail space for the first time.

crafted with intention, made to last.

Handled with Care

Each order is beautifully packaged in our signature Grove & Vae gold foil branded blue jewellery box, complete with a soft velvet pouch (for oers £99+), a cleaning cloth, a jewellery care card and a custom Grove & Vae mailer box.

Our Materials

Gold Vermeil

The perfect affordable alternative to solid gold jewellery. We use a high quality plating technique, crafted with 925 sterling silver and a thick layer of 18k solid gold.

Rhodium Plated

All of our sterling silver jewellery is plated with rhodium, a precious metal that protects the silver from exposure, gives it great shine and reduces long-term tarnishing.

Gold Plated

Brass is used for select statement designs, allowing us to create bold, sculptural pieces finished with 18k solid gold.

Gemstones

We use both lab-grown and ethically sourced natural gemstones. Due to their unique nature, slight variations in colour and appearance may occur.

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